Our purchase numbers finally match the store. Meta ads got cheaper right after.
Tracking & Analytics Agency in Bangladesh so every taka is accounted for.
If your ad platforms cannot see your sales, they cannot find more buyers. Digiil is the tracking and analytics agency in Bangladesh that sets up GA4, Tag Manager, Meta CAPI and server-side tracking you can trust.
A tracking and analytics agency sets up the tools that measure what visitors do on your website and app, and sends that data to your ad platforms and reports. This includes GA4, Google Tag Manager, Meta Pixel with Conversions API, server-side tracking, consent management and dashboards, so you can see which campaigns bring sales and ad platforms can optimize for real results.
Data you can actually trust.
Broken tracking is the most common hidden problem we find. It wastes ad budget every single day.
Google Tag Manager
GTM · GA4 · Data layerA clean, documented tag setup for every marketing tool.
- GA4 e-commerce events
- Clean data layer
- Consent Mode v2
Meta Pixel & CAPI
Facebook · InstagramSend purchases and leads to Meta from browser and server.
- Deduplicated events
- High event match quality
- Offline and CRM events
Server-Side Tracking
sGTM · First-party dataStronger, privacy-friendly tracking that survives ad blockers and browser limits.
- Server GTM container
- First-party domain
- Google, Meta and TikTok
From broken data to clear decisions.
Tracking audit
We compare your platform numbers with real orders and leads, and find the gaps.
Measurement plan
A simple list of every event that matters, with names and values.
Build and test
GTM, GA4, Pixel, CAPI and server-side, all tested in debug mode.
Dashboards
A Looker Studio dashboard with the numbers your team actually uses.
Monitor
Monthly checks so tracking does not quietly break after site changes.
Meta saw 52% of sales. Now it sees 96%.
The problem
GadgetBari spent heavily on Meta and Google ads, but the platforms reported about half of the real orders. Duplicate purchase events inflated some days, and others showed nothing at all.
What we did
- 01
Mapped every event in a measurement plan and rebuilt GTM from scratch.
- 02
Set up Meta CAPI through server-side GTM with event_id deduplication.
- 03
Fixed GA4 e-commerce events, including refunds and COD cancellations.
- 04
Built one dashboard comparing ad spend with real store revenue.
“We used to argue about whose numbers were right. Now everyone looks at one dashboard.”Sabbir Hossain, CEO, GadgetBari
1,350+ projects for brands in 20+ countries, including
Rated 4.9 by clients in 20+ countries.
Verified reviews from Google, Clutch and Trustpilot. Hover any card to pause and read.
Clean GA4 and server-side setup. We trust our data for the first time.
CAPI lifted our attributed sales by a third. ROAS looks real now.
Consent Mode set up properly. Legal is happy and so is our data.
Offline conversions from our CRM now train Google Ads. Lead quality jumped.
They explained everything in plain words. A great tracking team.
Lead quality on Meta improved overnight once they rebuilt the forms and tracking. 60% fewer junk leads.
Our purchase numbers finally match the store. Meta ads got cheaper right after.
Clean GA4 and server-side setup. We trust our data for the first time.
CAPI lifted our attributed sales by a third. ROAS looks real now.
Consent Mode set up properly. Legal is happy and so is our data.
Offline conversions from our CRM now train Google Ads. Lead quality jumped.
They explained everything in plain words. A great tracking team.
Lead quality on Meta improved overnight once they rebuilt the forms and tracking. 60% fewer junk leads.
Clear reporting, no jargon, no surprises on the invoice. They explain the why behind every change. Rare in this industry.
Our Google Ads cost per lead dropped 44% in the first month. They found wasted spend our old agency never mentioned.
The landing page they designed converts at 11%. Our old one did 2.3%. Same traffic, five times the leads.
Branding, website, ads and email from one team that talks to each other. Our launch went better than we planned.
When a campaign wasn't working they told us first and fixed it, instead of hiding it in a report. That's why we stay.
Shopify Plus migration with zero downtime and zero lost rankings. I've been burned before. Not this time.
Their TikTok team gets Gen Z better than our own interns. 3.1× ROAS on a brand-new account in six weeks.
Our ROAS went from 1.6 to 4.2 in three months. The tracking fix alone was worth the fee. Best agency decision we've made.
Clear reporting, no jargon, no surprises on the invoice. They explain the why behind every change. Rare in this industry.
Our Google Ads cost per lead dropped 44% in the first month. They found wasted spend our old agency never mentioned.
The landing page they designed converts at 11%. Our old one did 2.3%. Same traffic, five times the leads.
Branding, website, ads and email from one team that talks to each other. Our launch went better than we planned.
When a campaign wasn't working they told us first and fixed it, instead of hiding it in a report. That's why we stay.
Shopify Plus migration with zero downtime and zero lost rankings. I've been burned before. Not this time.
Their TikTok team gets Gen Z better than our own interns. 3.1× ROAS on a brand-new account in six weeks.
Our ROAS went from 1.6 to 4.2 in three months. The tracking fix alone was worth the fee. Best agency decision we've made.
Built for businesses like yours.

A store owner told us his Meta ads "stopped working." Sales on his store were steady. But Meta reported half as many purchases as before, so its algorithm thought the ads were failing and pulled back. The ads were fine. The tracking was broken.
This happens more than most people think. As a tracking and analytics agency in Bangladesh, Digiil fixes the data layer that every marketing decision depends on.
Why tracking matters more than ever
Ad platforms like Meta, Google and TikTok use conversion data to find more buyers. If they see fewer sales than really happen, they optimize badly. Meanwhile, browsers block more cookies, users decline consent and ad blockers hide events. Old setups simply miss more each year.
The modern tracking stack
| Tool | What it does |
|---|---|
| Google Tag Manager | Manages all tracking tags in one place |
| GA4 | Website and app analytics |
| Meta Pixel + CAPI | Sends events to Meta from browser and server |
| Server-side GTM | Collects data on your own server, then shares it |
| Consent Mode v2 | Respects user choices while keeping modelling |
| Looker Studio | Dashboards for the team |
Signs your tracking is broken
- Ad platforms show far fewer sales than your store.
- Some days show double purchases.
- GA4 shows lots of "(not set)" or direct traffic.
- Leads from forms do not match CRM leads.
- Nobody knows which tags are on the site.
Start with a measurement plan
Before touching any tag, we write a simple plan. It lists every action that matters, like view product, add to cart, start checkout, purchase, lead and call. Each gets a clear name, value and the platforms that need it. This one document prevents most tracking messes.
Offline and CRM conversions
For lead businesses, the form fill is not the sale. We send qualified leads and closed deals from your CRM back to Google and Meta. Then the platforms learn to find buyers, not just form fillers. This pairs well with our paid ads management.
- Ad platforms optimize only as well as the data they get.
- Browser limits and blockers make old setups miss sales.
- Start with a written measurement plan.
- Use CAPI and server-side tracking for stronger data.
- Respect consent with Consent Mode v2.
Tracking questions.
Message us on WhatsApp or email info@digiil.com. A real strategist replies within 12 hours.
Why do my ad platforms show fewer sales than my store?
Usually because of browser cookie limits, ad blockers, consent choices or broken tags. Server-side tracking and Conversions API help close the gap.
What is the difference between GA4 and Google Tag Manager?
GA4 is an analytics tool that reports on visitor behaviour. Google Tag Manager is a tool for placing and managing tracking tags, including GA4, Meta Pixel and others.
Do I need server-side tracking?
If you spend meaningfully on ads, it is usually worth it. It improves data quality, page speed and control over what you share.
What is Consent Mode v2?
It is Google's way to adjust tags based on user consent. It is required for advertisers targeting users in the European Economic Area and good practice everywhere.
How long does a tracking setup take?
Most setups take two to four weeks, including the audit, build, testing and dashboard.
Can you track WhatsApp and phone call leads?
Yes. We track WhatsApp clicks, call clicks and, with the right tools, real calls and chats, and send them to your ad platforms.
Services that make this work even harder.
Let's find your next $1M in growth.
Tell us about your business. In 24 hours you'll get a free audit and a plan you can act on.
- Review of your ads, SEO, site and tracking
- Clear quote with no hidden fees
- Reply within 12 hours