A rebrand and creator campaign that sold Tk 18.6 lakh in 5 weeks.
Great skincare in packaging that looked homemade. We rebuilt the brand, then launched it with 22 micro-creators and tracked every sale.
Where they started.
Kaya made high-quality natural skincare, but its look did not match the product. Retailers said no, and shoppers compared it with cheaper brands. A celebrity post the year before brought reach but almost no sales.
What was holding them back
- Packaging looked like a home business.
- No clear story or positioning.
- Influencer spend with no tracking.
- Prices stuck below the product's value.
What we set out to do
- Look premium on shelf and in feed
- Raise prices without losing buyers
- Win retail partners
- Run a creator campaign we could measure
The numbers that moved.
For the first time we knew exactly which creator brought which sale. And retailers started calling us.
The stack.
Next, Kaya is launching a refill range and a loyalty program by email and WhatsApp.
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Let's find your next $1M in growth.
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