Case study · E-commerce · Fashion

How Solstice Wear grew online revenue by 312% in 7 months.

Their ads spent more every month and sold less. We fixed tracking first, moved them to a faster Shopify theme and built a weekly UGC creative engine. Seven months later, ROAS hit 5.0×.

See the results

7 months timelineUSA market5 services

ClientSolstice Wear

IndustryE-commerce · Fashion

LocationAustin, USA

PlatformShopify

Timeline7 months

Team5 specialists

Meta Ads Google Ads Server-side tracking Shopify

The challenge

Where they started.

Solstice Wear sells sustainable activewear across the US. In 2025 their Meta spend doubled but revenue barely moved. Their blended ROAS sat at 1.6×, which meant they lost money on most new customers.

What was holding them back

Meta Pixel saw only about half of real purchases, so the algorithm learned the wrong lessons.
Shopify theme took 4.8 seconds to load on mobile.
The same three studio ads had been running for five months.
Google Ads ran on broad match with no negative keywords.

What we set out to do

Reach a blended ROAS of 4× or more
Cut cost per purchase by at least 20%
Scale spend without killing returns
Build a creative system the team can sustain

Our strategy

What we did, step by step.

Fix the data first

Before changing a single ad, we rebuilt tracking with server-side GTM and Meta Conversions API, with event deduplication.

Event match quality went from 5.8 to 9.1
Purchases reported rose by 41% overnight
Clean GA4 e-commerce events

Speed up the store

We moved them to a lighter Online Store 2.0 theme and cut 19 apps down to 7.

Mobile load time 4.8s → 1.4s
Checkout conversion +22%
Same design language, kept the brand

Build a creative engine

Every week, 6 to 10 new UGC-style ads with fresh hooks, made with real customers and micro-creators.

Hook rate up from 19% to 37%
Three winning angles found in month 2
Winners scaled with Advantage+

Tighten Google Ads

Rebuilt search with exact and phrase match, added negatives and launched Performance Max with clean feeds.

Wasted spend cut by 34%
Brand search protected
Shopping ROAS 6.2×

The results

The numbers that moved.

5.0×Blended ROASUp from 1.6×

−27%Cost per purchaseWhile spend grew

$482KRevenue last 30 daysRecord month

1.4sMobile load timeWas 4.8s

Monthly online revenue (indexed, month 1 = 100)Month 1 → Month 7

“

Our ROAS went from 1.6 to 4.2 in three months, and to 5.0 by month seven. The tracking fix alone was worth the fee. Best agency decision we have made.

Sarah MitchellFounder, Solstice Wear

Tools we used