Case study · Healthcare · Dental
190 new patients in 90 days, 31 a week booked by AI.
A Google Ads rebuild plus an AI agent that answers, qualifies and books new patients around the clock across three clinics. The front desk got its mornings back.
90 days timelineAustralia market4 services
ClientMaple Dental
IndustryHealthcare · Dental
LocationMelbourne, Australia
PlatformWordPress
Timeline90 days
Team4 specialists
The challenge
Where they started.
Maple Dental runs three clinics in Melbourne. Ads brought calls, but many came after hours or while the front desk was busy. Missed calls became lost patients, and cost per booking kept rising.
What was holding them back
- About a third of calls went unanswered during peak hours.
- Google Ads sent all clicks to the homepage.
- No way to tell which ads produced real bookings.
- Website chat was a contact form with a 24-hour reply.
What we set out to do
- Cut cost per booking by 40%
- Answer every enquiry in under a minute
- Free the front desk from repeat questions
- Track bookings back to each ad
The results
The numbers that moved.
−58%Cost per bookingFrom A$148 to A$62
31/wkBooked by AIMostly after hours
3Clinics liveOne shared agent
4 secAvg. reply timeWeb, SMS, Messenger
New patient bookings per weekWeek 1 → Week 12
“
The AI agent books patients at night, and our front desk finally has time for the people in the chair. We added a third clinic to the setup in week four.
HM
Dr. Hannah MoorePractice Owner, Maple Dental
Tools we used
The stack.
Next, Maple Dental is adding recall reminders so existing patients book check-ups on time.
Google AdsGA4CallRailGoogle Business ProfileAI agent (LLM)Dental booking APITwilio SMSLooker Studio
More case studies
Other results you may like.
E-commerceUSA
S+312%Online revenue in 7 months
Solstice Wear
Their ads spent more every month and sold less.
5.0×Blended ROAS
−27%Cost per purchase
$482KRevenue last 30 days
B2B SaaSUK
B4.8×More organic demo requests
Bluepeak
Technical fixes, 64 answer-first articles and a new demo page.
#1Main keyword
−61%Cost per demo
14AI-cited terms
Software houseBangladesh
C5.4×Organic leads in 8 months
CodeCraft BD
CodeCraft depended on referrals and freelance platforms.
#1Main keyword
9/10AI prompts naming them
1.7sLoad time
Free audit in 24 hoursA written plan, yours to keep
Month to monthNo lock-in contracts, ever
Senior teamNo hand-off to juniors
You own everythingAccounts, data and assets
Free growth plan
Let's find your next $1M in growth.
Tell us about your business. In 24 hours you'll get a free audit and a plan you can act on.
- Review of your ads, SEO, site and tracking
- Clear quote with no hidden fees
- Reply within 12 hours
Call or WhatsApp+880 1782-790018
Emailinfo@digiil.com