How Bluepeak ranked #1 and got 4.8× more organic demos.
Technical fixes, 64 answer-first articles and a new demo page. Bluepeak now ranks #1 for its main keyword and is cited by ChatGPT and Google AI Overviews for 14 core terms.
Where they started.
Bluepeak builds payroll software for UK small businesses. Big competitors owned every search. Bluepeak relied on paid search at around £180 per demo, and organic traffic had been flat for a year.
What was holding them back
- JavaScript-rendered pages that Google indexed slowly.
- Feature pages with no clear answers to real buyer questions.
- No comparison or pricing content, so buyers learned elsewhere.
- Zero mentions in AI answers for core payroll searches.
What we set out to do
- Rank on page one for 10 core keywords
- Cut blended cost per demo by half
- Appear in AI answers for key buyer questions
- Build an evergreen content engine
The numbers that moved.
I was nervous about a team overseas. Within two weeks I forgot they were not in our office. Fast, honest, and they hit targets.
The stack.
Next, Bluepeak is expanding content to Ireland and adding a free payroll calculator tool.
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