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Case study · Software house

From page five to #1, and recommended by ChatGPT.

CodeCraft depended on referrals and freelance platforms. Eight months of technical SEO, answer-first content and digital PR made Google and AI tools their biggest source of US clients.

See the results
8 months timelineBangladesh market4 services
ClientCodeCraft BD
IndustrySoftware house
LocationDhaka, Bangladesh
PlatformWordPress
Timeline8 months
Team4 specialists
SEOTechnical SEOGEOWordPress
The challenge

Where they started.

CodeCraft is a 60-person software house in Dhaka. Their site had 40 thin pages and no blog. They were invisible on Google for every service they sold, and paid platform fees on most new work.

What was holding them back

  • Slow WordPress theme with 38 plugins.
  • One page for 12 different services.
  • No case studies or proof on the site.
  • Not mentioned anywhere AI tools look.

What we set out to do

  • Rank on page one for core service keywords
  • Win direct US and UK clients
  • Reduce dependence on platforms
  • Be named in AI answers
Our strategy

What we did, step by step.

Rebuild the base

Lean WordPress theme, clean URLs and schema.

  • Load time 5.8s → 1.7s
  • Plugins 38 → 9
  • Organization and Service schema

One page per service

Twelve deep service pages written around real buyer questions.

  • Each with proof and FAQs
  • Clear pricing ranges
  • Internal links by topic

Proof and PR

Published case studies and earned features on 14 tech and business sites.

  • Clutch reviews 4 → 38
  • Two "top company" lists
  • Founder quoted in trade media

AI visibility

Fixed entity data and tracked 50 prompts monthly.

  • Named in 9 of 10 tracked prompts
  • Cited by Perplexity
  • Consistent facts everywhere
The results

The numbers that moved.

#1Main keyword"software development company in bangladesh"
9/10AI prompts naming themChatGPT, Gemini, Perplexity
1.7sLoad timeWas 5.8s
14Media featuresTech and business sites
Organic leads per monthMonth 1 → Month 8
“
We now get US clients who found us on Google or through ChatGPT. That never happened before.
TR
Tahmid RahmanCEO, CodeCraft BD
Tools we used

The stack.

Next, CodeCraft is launching industry pages for fintech and healthcare clients.

WordPressAhrefsSearch ConsoleScreaming FrogClutchGA4PerplexityChatGPT
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