A rebrand and creator campaign that sold Tk 18.6 lakh in 5 weeks.
Great skincare in packaging that looked homemade. We rebuilt the brand, then launched it with 22 micro-creators and tracked every sale.
Where they started.
Kaya made high-quality natural skincare, but its look did not match the product. Retailers said no, and shoppers compared it with cheaper brands. A celebrity post the year before brought reach but almost no sales.
What was holding them back
- Packaging looked like a home business.
- No clear story or positioning.
- Influencer spend with no tracking.
- Prices stuck below the product's value.
What we set out to do
- Look premium on shelf and in feed
- Raise prices without losing buyers
- Win retail partners
- Run a creator campaign we could measure
What we did, step by step.
Find the real story
Interviewed 20 customers and found why they chose Kaya: purity and local ingredients.
- Positioning: pure skincare, from Bangladesh
- Tone of voice guide
- Three brand pillars
Rebuild the identity
New logo, colour system, packaging and a 48-page brand guide.
- 120 ready templates
- Print-tested packaging
- Instagram grid system
Creator campaign
22 micro-creators used the products for two weeks before posting.
- Unique code per creator
- Usage rights for ads
- Fake follower checks
Scale the winners
The five best creator videos ran as Meta ads around Eid.
- Hook rate 41%
- ROAS 5.1× on campaign
- Every sale tracked
The numbers that moved.
For the first time we knew exactly which creator brought which sale. And retailers started calling us.
The stack.
Next, Kaya is launching a refill range and a loyalty program by email and WhatsApp.
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